UX Design
My goal is to help translate business requirements and interaction design principles into user experiences that are engaging, intuitive and map to personas, business objectives and unique value propositions. Execute design throughout the project life cycle from ideation to development.
I collaborate with the global content team, digital marketing strategy and development teams to ensure the UX and design works together to achieve optimal results for each project.
Investor Relations
Our goal was to modernize the investor relations website to appeal to prospective partners and to house key information for large scale accounts.
Biggest UX wins gained by curating and combining content, removing irrelevance pages, as well as solving navigation and inconsistently issues. Collaborated with the site-wide team and the NASDAQ developers.
Trend Watch
Championing the implementation of mobile responsive creative collateral content with the successful launch of Trend Watch 2019. Collaborated with over 20 stakeholders while driving operational efficiency between web, print and localization teams. The HTML launched in eight languages.
- 65,136 unique visits to Trend Watch on ni.com
- CTR: 32%, exceeded 11% target
- 4,155 full report downloads
Aerospace and Defense Insights
Engineering Insights for mission-critical test strategies to meet increasingly demanding technical and business requirements.
Guide to Smart Automated Test
The target audience is test leaders at current and potential accounts and the primary goal is to drive loyalty and further engagement. Priority of Customer Touch Points: ni.com and print on demand.
- CTR: 16%, exceeded 11% target
- Localized in 6 languages
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UX DESIGNER, ART DIRECTOR AND SENIOR VISUAL DESIGNER